What is Blog Carnival & how can you get the most out of it?

What is Blog Carnival & how can you get the most out of it?

So, you’ve launched a blog and you’ve found the time to write some great posts. You’re seeing a trickle of visitor traffic coming through but you want to really step it up. What can you do? Well, one great way of taking your blog traffic to the next level is to submit your blog posts [...]

Facebook separates the ‘devs’ from the ‘dev-nots’

Facebook separates the ‘devs’ from the ‘dev-nots’

Facebook rolled out a significant set of changes to pages last week – but one of the really important developments was something of a footnote as majority of people failed to get past the shiny new features on offer. Pages are the public profile of brands and other organisations on the social network. Changes last [...]

Geolocation: where is your business at?

Geolocation: where is your business at?

“So, what is the next Facebook?” It’s an innocent question that I get asked from time-to-time by friends and family. I have to look back at them and say that “I don’t really know.” I am being slightly disingenuous though, because you don’t have to be genius to figure out that mobile technology will significantly [...]

The customer is always right: but what do they want?

The customer is always right: but what do they want?

Do you know your customers really well? Do you know exactly what they want and what they think of your company? If you answer either of these two questions with 100 per cent certainty then I would suggest you are slightly delusional! Understanding what your customers want and how they feel about your services and [...]

Think Visibility 4: The PR’s Guide to World Domination

Think Visibility 4: The PR’s Guide to World Domination

The PR’s Guide to World Domination on Prezi Think Visibility had its fourth outing this weekened and, as on previous occasions, it was a great conference. There were plenty of old faces, plenty of new ones and a veritable smorgasbord of presentations on SEO, CRO, social media and more besides. I was invited to speak [...]

Cultural Conversations, social media and communication

Cultural Conversations, social media and communication

Social networks have afforded us considerable insight into human communication, why are we not always harnessing those insights offline?

Going native: Are hyperlocal blogs the future of regional news?

Going native: Are hyperlocal blogs the future of regional news?

With that in mind ‘hyperlocal’ has been a buzz word amongst journalism circles for the last ten years or so. But what does it mean and how is it changing the game?

Don’t put all your online eggs in one basket

Don’t put all your online eggs in one basket

A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing. An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, [...]

GUEST POST: Is there a place in PR for BME graduates?

GUEST POST: Is there a place in PR for BME graduates?

One of Tinderbox Media’s partners, Northern Lights PR, has launched a paid internship scheme to give five black and minority ethnic graduates hands-on experience of working in corporate communications and public relations. I think this is a great idea: historically, minority communities have been under-represented in our industry. I was also delighted to spend an [...]

Liking as the new linking – What does it mean for online marketing?

Liking as the new linking – What does it mean for online marketing?

One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time. As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving [...]

ThinkVisibility 3: our favourite takeaways

ThinkVisibility 3: our favourite takeaways

ThinkVisibility 3 took place more than a week ago. If you haven’t come across the ThinkVis conferences before, we recommend that you check them out. They cover “the items that usually get left out of the web process”: speakers have included top honchos at the BBC, Telegraph.co.uk and Yahoo! (as well as yours truly), and [...]

GUEST POST: Blogs just went real-time

GUEST POST: Blogs just went real-time

Pubsubhubbub. No, this blog hasn’t been hacked; nor am I typing gibberish. Pubsubhubbub, or PuSH as it also helpfully known, is a new protocol which is moving blogs into real-time. PuSH allows services that subscribe to a blog, mainly readers like Google Reader, to get new posts almost instantly. So when you hit the publish [...]

GUEST POST: Microsoft shares B2B social secrets…and moves beyond measurement

GUEST POST: Microsoft shares B2B social secrets…and moves beyond measurement

Does social media have a part to play in business-to-business marketing? Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right? Are Twitter, Facebook et al useful platforms for communicating with businesses? One of the major problems in forming a [...]

Please Check My Blog! Preparing for lift-off…

Please Check My Blog! Preparing for lift-off…

I plan to be writing more here in 2010 – you had better believe it, buster – and here is all the motivation I need. Thanks Wilbur! (And thanks to Robin at We Are Social for the great spot.)

Corporate Blogging: The Suited & Booted Guide

Corporate Blogging: The Suited & Booted Guide

I was invited to speak about corporate blogging at ThinkVisibility: a one day web conference that took place in Leeds, UK in September 2009. My talk, The Suited & Booted Guide to Corporate Blogging, focused upon the reasons why so many business blogs, corporate blogs and CEO blogs are rubbish – and set out a manifesto for making them better.

WordPress under attack: how to protect your blog when you don’t know MySQL from My Little Pony

WordPress under attack: how to protect your blog when you don’t know MySQL from My Little Pony

Offical advice has been issued: WordPress has advised all users to upgrade to its latest version. Bloggers are posting about ways in which hacked blogs can be identified and remedied. However if you are fairly new to blogging, or if your blog was set up for you by a third party, you may be left scratching your head. Perhaps you haven’t upgraded your WordPress before now, or perhaps you aren’t that familiar with the nuts and bolts of your web hosting control panel. MySQL? Database backups?If this is the case, this post is for you.

Dairy Queen: A Social Media Case Study, To Go.

Dairy Queen: A Social Media Case Study, To Go.

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

Nee-Naw! It’s The Blog Police

Nee-Naw! It’s The Blog Police

A legal ruling about bloggers’ rights to privacy was almost buried within the hullaballoo surrounding yesterday’s Digital Britain report. It’s a landmark judgment though – and if you blog anonymously or under an assumed name, it’s worth reading.

Why I Steer Clear of (Most) Social Media Diagrams

Why I Steer Clear of (Most) Social Media Diagrams

My day-to-day work and social media are knitted together, but I’m surprised to find that an image search for social media diagram churns up 164,000 results.

Five ways in which a blog will benefit your business

Five ways in which a blog will benefit your business

A blog can benefit your business in many different ways. Here are a few of them:

1. By creating a personality for your brand. The blog will give your brand a public face (or faces), bringing your brand to life and increasing its appeal.
2. Because people prefer to do business with those they know and trust. Social media is all about dialogue, interaction and engagement. Readers will develop a rapport with you and your brand. The blog will encourage interest and increase trust in you, your products and your services.

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Hello! We are Karyn Fleeting and Joel Turner . We are both directors at Tinderbox Media: a digital PR agency specialising in business blogs, which is based in North Yorkshire, UK. On Corporate Blogger we write about our observations, experiences and ideas drawn from working with our corporate clients on various web-based projects.

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