Comments on: Dairy Queen: A Social Media Case Study, To Go.

By: Tom

Tom — Fri, 08 Jan 2010 15:49:54 +0000

Elegantly simple case study- love it.

For me the key insight is that, as you point out, the framework of this campaign is straight forward to implement on any scale and simply relies on integrity of message and intent. That should make this kind of campaign very saleable to decision makers looking to broaden the reach of tired old-school PR programs, or even just to supplement them and bring them into the 21st century.

Inspiring to anyone who knows that this is one of a growing list of examples of how people will identify with brands in the future.

By: How your social media usage affects customers (and how theirs affects you) « Casey Shaw's Blog

Fri, 02 Oct 2009 18:02:32 +0000

[...] Dairy Queen is a particularly good example of a company that uses several different social media platforms to engage and build relationships with their customers. The company has a blog entitled “Creating Smiles and Stories” that was launched in February 2009. Several employees at the company contribute to the blog, including Dairy Queen’s Chief Branding Officer. The blog is an easy to navigate outlet for the contributors to upload videos and podcasts, and to post personal stories, all while subtly advertising their product. [...]

By: KimMcCullough (Kim McCullough)

KimMcCullough (Kim McCullough) — Tue, 15 Sep 2009 12:09:06 +0000

Reading: Dairy Queen: A Social Media Case Study, To Go. http://bit.ly/2Djj9V (Soft spot for the DQ; I worked there in high school)

By: Sarah Hone

Sarah Hone — Mon, 14 Sep 2009 15:20:26 +0000

You’re right Karyn – Dairy Queen look like they are doing everything right. Just shows what you can do with a a bit a collective creativity, although I think having an iconic brand like Dairy Queen to shout about probably helps. I want one of those ice cream cone whistles!!

By: Joel Turner

Joel Turner — Mon, 07 Sep 2009 17:45:09 +0000

This is an interesting case study because Dairy Queen haven’t done anything particularly revolutionary or interesting but have still made a success of their blog/social media activities.

I think in that respect it is a great example of the desire people have to communicate with brands. Gimmickry can often overshadow the simple desire of consumers to have a conversation with trusted companies, or understand more about them. That said, as Dairy Queen’s social media strategy does a great job of giving the company a human face I agree it would benefit from letting ordinary employees have their say, not just the comms team.

I quite fancy an ice cream now…

By: John

John — Wed, 29 Jul 2009 05:45:41 +0000

Great post! found your blog through google alerts for business networking. I think that is fascinating how they exploded like that so quick. I wonder how many PR reps they had pushing their campaign….but you hit it on the head when you referenced how they used the competitive creationism for blowing their site up. I am trying to do something similair with a site that I just launched this week. Its called http://www.how2talk2.com and it is a reference site for how to talk to almost anyone about anything but I want prominent bloggers to have a place where they can tell the world the best way to talk to them. If you’re interested in having a post about you and your blog(s) just let me know.