Corporate Blogging: The Suited & Booted Guide

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I was invited to speak about corporate blogging at ThinkVisibility: a one day web conference that took place in Leeds, UK in September 2009. My talk, The Suited & Booted Guide to Corporate Blogging, focused upon the reasons why so many business blogs, corporate blogs and CEO blogs are rubbish – and set out a manifesto for making them better.

Here are the slides from my talk, which I presented using Prezi (zooming presentation software). This is a simplified and abridged version of my talk, because I have removed a number of slides and because I’m not there talking over the top of it! However I have added some notes and my essential argument is extant. In a nutshell: you may have good reasons for having a business blog, but that doesn’t make your business blog good. I highlight some common pitfalls and propose some simple measures, considerations and ideas that should help turn those marketing theories into real-life business benefits.

If you aim to improve your company’s online visibility and/or performance, and you can make it to the next ThinkVisibility conference, I recommend the trip. Just look at the feedback for the last one.

EDIT: For some reason the Prezi isn’t showing up in some readers. Clicky to view.

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Hello! We are Karyn Fleeting and Joel Turner . We are both directors at Tinderbox Media: a digital PR agency specialising in business blogs, which is based in North Yorkshire, UK. On Corporate Blogger we write about our observations, experiences and ideas drawn from working with our corporate clients on various web-based projects.

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