GUEST POST: Microsoft shares B2B social secrets…and moves beyond measurement
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Does social media have a part to play in business-to-business marketing?
Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right?
Are Twitter, Facebook et al useful platforms for communicating with businesses?
One of the major problems in forming a cogent argument for [...]
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