About

Hello. My name is Karyn Fleeting and I am the founder and MD of Tinderbox Media. I specialise in tip-top copy and online PR campaigns that hit the mark.

My background is in journalism and PR. By the time I was 25 I had won two national writing awards: the Vogue Talent Contest and the Catherine Pakenham Award. I worked for Vogue, The Mail on Sunday and The Sunday Telegraph, before moving to Yorkshire and joining respected Harrogate agency Quest PR at a senior level.

Following a string of successful online and offline PR and writing projects, I founded Tinderbox Media to meet increased demand for tailored media strategies and campaigns that incorporate online and offline elements for maximum impact.

I’m a social media nut and a prolific blogger. Corporate Bloggeris my latest blog, tailored to web-savvy business leaders.

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Consumers 7 x more likely to purchase brands they trust 2010/03/01
Consumers are less likely to spend hard-earned money on brands that they don't trust. In fact, we found that the number one "TrustR" brand in each of the 22 countries we researched was nearly seven times more likely to be purchased and consumers were 10 times more likely to have formed a strong bond with these brands,
29 Million Searches Per Minute: Global Search Engine Market Grew 46% in 2009 2010/02/20
Internet users over the age of 15 conducted over 29 million searches per minute in 2009. Overall, the global search market grew 46% in 2009. Unsurprisingly
SlideShare Launches Custom Channels for Businesses 2010/02/20
SlideShare just announced that it now offers businesses the ability to create their own custom channels on the popular document sharing service. These channels allow businesses and enterprises to share their presentations, e-books and whitepapers with a wider audience
Can Google Buzz Succeed Where FriendFeed Couldn't? 2010/02/20
Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.
Social Networking Now More Popular on Mobile than Desktop 2010/02/20
People are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.

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