Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs
Business Blogging, Web 2.0 & Social Media Marketing for SMEs

Facebook rolled out a significant set of changes to pages last week – but one of the really important developments was something of a footnote as majority of people failed to get past the shiny new features on offer.
Pages are the public profile of brands and other organisations on the social network. Changes last week [...]

“So, what is the next Facebook?” It’s an innocent question that I get asked from time-to-time by friends and family. I have [...]

Do you know your customers really well? Do you know exactly what they want and what they think of your company?
If you answer either of these two questions with 100 per cent certainty then I would suggest you are slightly delusional! Understanding what your customers want and how they feel about your services and products, [...]

Social networks have afforded us considerable insight into human communication, why are we not always harnessing those insights offline?

With that in mind ‘hyperlocal’ has been a buzz word amongst journalism circles for the last ten years or so. But what does it mean and how is it changing the game?

A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing.
An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, [...]

One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time.
As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving that [...]

Pubsubhubbub.
No, this blog hasn’t been hacked; nor am I typing gibberish. Pubsubhubbub, or PuSH as it also helpfully known, is a new protocol which is moving blogs into real-time.
PuSH allows services that subscribe to a blog, mainly readers like Google Reader, to get new posts almost instantly. So when you hit the publish button your [...]

Does social media have a part to play in business-to-business marketing?
Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right?
Are Twitter, Facebook et al useful platforms for communicating with businesses?
One of the major problems in forming a cogent argument for [...]