Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs
Business Blogging, Web 2.0 & Social Media Marketing for SMEs

Pubsubhubbub.
No, this blog hasn’t been hacked; nor am I typing gibberish. Pubsubhubbub, or PuSH as it also helpfully known, is a new protocol which is moving blogs into real-time.
PuSH allows services that subscribe to a blog, mainly readers like Google Reader, to get new posts almost instantly. So when you hit the publish button your [...]

I was invited to speak about corporate blogging at ThinkVisibility: a one day web conference that took place in Leeds, UK in September 2009. My talk, The Suited & Booted Guide to Corporate Blogging, focused upon the reasons why so many business blogs, corporate blogs and CEO blogs are rubbish – and set out a manifesto for making them better.

Offical advice has been issued: WordPress has advised all users to upgrade to its latest version. Bloggers are posting about ways in which hacked blogs can be identified and remedied. However if you are fairly new to blogging, or if your blog was set up for you by a third party, you may be left scratching your head. Perhaps you haven’t upgraded your WordPress before now, or perhaps you aren’t that familiar with the nuts and bolts of your web hosting control panel. MySQL? Database backups?If this is the case, this post is for you.

A legal ruling about bloggers’ rights to privacy was almost buried within the hullaballoo surrounding yesterday’s Digital Britain report. It’s a landmark judgment though – and if you blog anonymously or under an assumed name, it’s worth reading.

A blog can benefit your business in many different ways. Here are a few of them:

1. By creating a personality for your brand. The blog will give your brand a public face (or faces), bringing your brand to life and increasing its appeal.
2. Because people prefer to do business with those they know and trust. Social media is all about dialogue, interaction and engagement. Readers will develop a rapport with you and your brand. The blog will encourage interest and increase trust in you, your products and your services.