Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs
Business Blogging, Web 2.0 & Social Media Marketing for SMEs

Social networks have afforded us considerable insight into human communication, why are we not always harnessing those insights offline?

A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing.
An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, [...]

One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time.
As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving that [...]

ThinkVisibility 3 took place more than a week ago. If you haven’t come across the ThinkVis conferences before, we recommend that you check them out. They cover “the items that usually get left out of the web process”: speakers have included top honchos at the BBC, Telegraph.co.uk and Yahoo! (as well as yours truly), and [...]

Does social media have a part to play in business-to-business marketing?
Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right?
Are Twitter, Facebook et al useful platforms for communicating with businesses?
One of the major problems in forming a cogent argument for [...]

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

My day-to-day work and social media are knitted together, but I’m surprised to find that an image search for social media diagram churns up 164,000 results.