Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs
Business Blogging, Web 2.0 & Social Media Marketing for SMEs

Does social media have a part to play in business-to-business marketing?
Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right?
Are Twitter, Facebook et al useful platforms for communicating with businesses?
One of the major problems in forming a cogent argument for [...]

I was invited to speak about corporate blogging at ThinkVisibility: a one day web conference that took place in Leeds, UK in September 2009. My talk, The Suited & Booted Guide to Corporate Blogging, focused upon the reasons why so many business blogs, corporate blogs and CEO blogs are rubbish – and set out a manifesto for making them better.

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

A legal ruling about bloggers’ rights to privacy was almost buried within the hullaballoo surrounding yesterday’s Digital Britain report. It’s a landmark judgment though – and if you blog anonymously or under an assumed name, it’s worth reading.