My name is Karyn
and I am MD ofTinderbox Media, based in North Yorkshire, UK. Corporate Blogger is my newest blog; I write about observations, experiences and ideas drawn from working with corporate clients on various web-based projects. My background is in journalism and PR.
Consumers 7 x more likely to purchase brands they trust2010/03/01 Consumers are less likely to spend hard-earned money on brands that they don't trust. In fact, we found that the number one "TrustR" brand in each of the 22 countries we researched was nearly seven times more likely to be purchased and consumers were 10 times more likely to have formed a strong bond with these brands,
SlideShare Launches Custom Channels for Businesses2010/02/20 SlideShare just announced that it now offers businesses the ability to create their own custom channels on the popular document sharing service. These channels allow businesses and enterprises to share their presentations, e-books and whitepapers with a wider audience
Can Google Buzz Succeed Where FriendFeed Couldn't?2010/02/20 Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.
Social Networking Now More Popular on Mobile than Desktop2010/02/20 People are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.