Corporate Blogger | Business Blogging, Web 2.0 & Social Media Marketing for SMEs
Business Blogging, Web 2.0 & Social Media Marketing for SMEs

I was invited to speak about corporate blogging at ThinkVisibility: a one day web conference that took place in Leeds, UK in September 2009. My talk, The Suited & Booted Guide to Corporate Blogging, focused upon the reasons why so many business blogs, corporate blogs and CEO blogs are rubbish – and set out a manifesto for making them better.

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

A legal ruling about bloggers’ rights to privacy was almost buried within the hullaballoo surrounding yesterday’s Digital Britain report. It’s a landmark judgment though – and if you blog anonymously or under an assumed name, it’s worth reading.

A blog can benefit your business in many different ways. Here are a few of them:

1. By creating a personality for your brand. The blog will give your brand a public face (or faces), bringing your brand to life and increasing its appeal.
2. Because people prefer to do business with those they know and trust. Social media is all about dialogue, interaction and engagement. Readers will develop a rapport with you and your brand. The blog will encourage interest and increase trust in you, your products and your services.