Dairy Queen: A Social Media Case Study, To Go.

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

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My name is Karyn and I am MD of Tinderbox Media, based in North Yorkshire, UK. Corporate Blogger is my newest blog; I write about observations, experiences and ideas drawn from working with corporate clients on various web-based projects. My background is in journalism and PR.

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