Dairy Queen: A Social Media Case Study, To Go.

It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.

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Hello! We are Karyn Fleeting and Joel Turner . We are both directors at Tinderbox Media: a digital PR agency specialising in business blogs, which is based in North Yorkshire, UK. On Corporate Blogger we write about our observations, experiences and ideas drawn from working with our corporate clients on various web-based projects.

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