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A blog can benefit your business in many different ways. Here are a few of them:
1. By creating a personality for your brand. The blog will give your brand a public face (or faces), bringing your brand to life and increasing its appeal.
2. Because people prefer to do business with those they know and trust. Social media is all about dialogue, interaction and engagement. Readers will develop a rapport with you and your brand. The blog will encourage interest and increase trust in you, your products and your services.