Liking as the new linking – What does it mean for online marketing?
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One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time.
As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving that [...]
ThinkVisibility 3: our favourite takeaways
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ThinkVisibility 3 took place more than a week ago. If you haven’t come across the ThinkVis conferences before, we recommend that you check them out. They cover “the items that usually get left out of the web process”: speakers have included top honchos at the BBC, Telegraph.co.uk and Yahoo! (as well as yours truly), and [...]
Five ways in which a blog will benefit your business
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A blog can benefit your business in many different ways. Here are a few of them:
1. By creating a personality for your brand. The blog will give your brand a public face (or faces), bringing your brand to life and increasing its appeal.
2. Because people prefer to do business with those they know and trust. Social media is all about dialogue, interaction and engagement. Readers will develop a rapport with you and your brand. The blog will encourage interest and increase trust in you, your products and your services.
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