Dairy Queen: A Social Media Case Study, To Go.
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It is all too easy, when you cast your eye over these lavish descriptions of big bucks companies and their tip top achievements online, to overlook the potential “learns” and benefits for companies of all sizes. If you read this particular case study in full – and I recommend that you do – you will find plenty to pore over. You will also note that Dairy Queen, despite its size, hasn’t been “doing” social media for long. Its corporate blog, for example, is just five months old at the time of writing.
Why Aren’t Supermarkets on Twitter?
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One of my favourite tweeters right now is @HotUKDeals: the tweeting arm of a website that lists discount codes, bargains, money off deals and so on. Every day, the latest deals come pinging onto my computer screen. It makes me feel as if I am being kept bang up to date with all the latest [...]
No Twitter For Hitler
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How can I live without Twitter? I might as well speak to people in real life then. DO YOU KNOW HOW BORING THAT IS? This is my favourite Hitler/Downfall mashup to date.
















